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Using Personality to Attract More Customers to Your Small Business

| Branding, Client Relations, Marketing Planning | No Comments

What do you remember about the brands you buy from? Nine times out of 10, it’s the personality of the business. For big-name companies like Old Navy, Coca-Cola, or BMW, this is crucial, but small businesses can also use their personality to attract more customers. Continue reading “Using Personality to Attract More Customers to Your Small Business” »

Which Files Should You Get from Your Logo Designer?

| Design, Logo Design | 2 Comments

This is a short post with a big mission: to help small business owners and others know what to ask for when they have a logo designed for them.

You know you need a JPEG for general purposes, but did you  know that you should get a vector version, too? It can be used in any professional design application, be it signage, a high-resolution brochure, or screen printed on trade show tablecloths. Continue reading “Which Files Should You Get from Your Logo Designer?” »

How to Make Eco-Friendly Decisions About Your Print Projects

| Design, Going Green, Marketing Planning, Print Design | No Comments

When it comes time to select a printer, paper type, weight, and finish for your upcoming print project, consider the responsible, sustainable choices you can make. Have you thought about the overall impact that that box of business cards, set of posters, or product design will have on the environment? Continue reading “How to Make Eco-Friendly Decisions About Your Print Projects” »