While many will assert that Facebook is for every type of business, it’s become clear that this just isn’t the case, particularly for most B2B companies.
Following the close of our 60-day Facebook Experiment, we were given a dose of what really works on Facebook from the B2C standpoint. (Check out the case study here.) The difference was astonishing. Obviously, applying the same principles regarding Facebook marketing strategy to B2B companies just isn’t likely to work – certainly not on the same scale. Continue reading “Abandoning Facebook’s Mind Control in 60 Days – Final Results” »