Content marketing is fast becoming the #1 way to drive traffic to your website, pull in new leads, and regularly communicate your business’s value to your audience.
What Is Content Marketing?
Content marketing attracts and retains customers—period. By offering your specific target audience information and resources on an ongoing basis, you create loyalty to your brand within that audience. Plus, you give website visitors a reason to return to your website.
Forward-thinking businesses and non-profits are recognizing the critical role that content marketing must play in their marketing plans. Some even employ full-time content developers, while others might hire a team (ahem, like Enve) to create industry-specific content for them. Continue reading “The Basics of Content Marketing & Development” »