At dawn, when you have trouble getting out of bed, tell yourself: "I have to go to work—as a human being. What do I have to complain of, if I'm going to do what I was born for—the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?"
Every non-profit organization struggles with new, innovative, and rotating ways to drive and accept donations. The more mainstream use of cryptocurrency, such as bitcoin and dogecoin, offers a new, forward-thinking way to attract savvy donors.
Proof once again that simplicity and wit in advertising will win out over complexity any day. Business Insider reported that Penguin recently launched an outdoor campaign in Brazil that is making people stop and think about reading—a very good thing. What’s missing from the ad? A call to action. Continue reading “Simplicity in Advertising Wins Again” »