Abandoning Facebook’s Mind Control in 60 Days – Day 15

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Please note that, in September 2013, we officially took down the Enve Creative Facebook page, due to Facebook’s ever-increasing restrictions.

Well, here we are just two weeks after starting the 60-Day Facebook Experiment, and I’m feeling even more frustrated and stymied by the Almighty Facebook Algorithm.

Sharing Doesn’t Help

TED Talks 2013

This is getting embarrassing.

I’m strong enough to admit that I had a relapse. I posted a few non-self-promotional items to our Facebook page over the past week. With the TED Week 2013 talks going on, our world was particularly buzzy with inspirational fodder. So sue me: I tried to inspire… 13 people.

That’s right, the number of Enve fans who actually saw this inspirational post with its beautiful message of freedom and creativity was about 1/3 the amount of our other posts.

This post was shared from a Promoted Story on my news feed. I don’t even follow the UCLA Anderson School of Management.

So I’m making two assumptions based on this:

  1. Paying to have your stories promoted doesn’t generate all that much traffic from the pages that share it; therefore, it’s probably not worth it.
  2. Sharing stories across Facebook, while a nice thing to do for your fellow man, doesn’t increase your visibility among your own fans. Some who are following this experiment have suggested that it might.

Two subsequent shared image posts were seen by 11 and 9 people, respectively. Eighteen people saw a link-related post.

Typically, this is where I would talk percentages, but I can’t do math through these tears of anger and frustration.

Is Floating to the Top Impossible?

So I guess, at least for now, I’m stuck in the land of 25-45 people. I mean, I get it: Facebook needs money. They’ve made some rather embarrassing, very public business maneuvers that haven’t quite worked out. But this is getting absurd.

One pleasant side effect of this particular experiment is that I really have broken the habit of checking Facebook obsessively throughout the day. And like a smoker who’s trying desperately to cut back even if they can’t yet quit, that feels pretty damn good.

Stay tuned for next week’s update….

Catch Up on the Experiment

Day 1 Day 8 Final Results

About Sarah

Obsessed with order and driven to help you succeed in whatever you do to make the world a better place, I work tirelessly to keep you motivated, inspired, and informed about the worlds of branding and marketing. Read more about Enve or check us out on Twitter.

  • http://muslimahwebdesign.co.uk/ MuslimahWebDesign

    It’s good to know but rather than jump straight into having them rob you of your money I’d prefer ( as I am doing so ) to use twitter, youtube, pinterest, google+ and linkedin. Check out the pages to see who’s tweeted and liked, tweets are almost always triple than likes

    • http://envecreative.com/ Sarah Espano

      Absolutely true. There doesn’t seem to be much of a point in generating content if no one ever sees it, which is why we eliminated our Facebook page.

      • http://muslimahwebdesign.co.uk/ MuslimahWebDesign

        actually it’s really reasuring to hear, I no longer feel like I am missing out! Can you do a post on optimising google + for maximising results ( or something of the sort ) or alternative facebook diversion?

        • http://envecreative.com/ Sarah Espano

          Great suggestion! I’ll put it on my list of future blog posts. :)

  • http://muslimahwebdesign.co.uk/ MuslimahWebDesign

    nice font by the way

    • http://envecreative.com/ Sarah Espano

      Thanks! :)