Brooklyn, New York – Wine writer Diana Combs and Enve Creative are proud to announce the wholly new brand identity Writing on the Vine, a community for wine amateurs and enthusiasts looking to understand wine and wine culture through Diana’s writing and from one another.
The newly launched WordPress website and social media pages have been designed to attract and educate this audience, as well as to inform editors interested in soliciting pieces from an established writer with a passion for wine and a keen awareness of her audience.
Diana has over 10 years’ experience writing for journals, newsletters, and magazines, for non-profits, corporations, and government agencies, including the Department of Homeland Security. She began exploring the world of wine several years ago and has taken wine classes from the American Sommelier Association, the Institute for Culinary Education, and Astor Wines. She shifted her writing focus to wine while working in a wine store that sells wine from around the world.
Writing on the Vine originated from a study of the 2012 Writer’s Market, from which Diana learned the importance of using online technology to attract potential editors, showcase her work, and establish her credibility. Through an online writing forum, she was referred to online marketing and branding specialists Enve Creative with whom she began a discussion about developing a simple website that she could maintain on her own.
“After hearing Diana’s ideas, I saw great potential to make her website not just a place for editors to find her but also a forum for building a wine community while positioning herself as an expert wine writer,” says Sarah Espano, co-founder of Enve. “She had identified a niche market—people who want to understand wine but who had perhaps found traditional wine publications and websites to be exclusively targeted at the wine connoisseur—and that’s a rarity. I posed the idea of taking it a step further: crafting an entire brand. I was delighted when Diana enthusiastically agreed.”
The Enve team has developed the name, logo, website, stationery, and business cards, as well as artwork for Facebook and Twitter. With some preliminary guidance from Sarah, Diana immediately began actively contributing to her social media pages, quickly attracting a captive and passionate audience of wine enthusiasts.
“Sarah at Enve Creative immediately understood the look and feel I was going for, and created a site that reflected my style with ease,” Diana shares. “I am delighted that I have a quickly growing Facebook following of people from around the country! I am hoping that these fans will come to my website to learn from my blog posts and discussions with others.”
The new website features Diana’s wine blog, a wine discussion forum for all levels of wine enthusiast to meet and collaborate, past samples of her writing, and biographical information. It’s designed to distinguish Writing on the Vine from more standard wine blogs and wine writers by stressing the importance of collaboration, education, and sharing of ideas.
The Enve team will continue to support Diana along the way, but has largely placed her in a position to run with her new brand and have fun with it. “We actively seek out clients who have what we call ‘Vibrant Purpose,’ who are enthusiastic about their ideas and want our help taking them to the next level,” Sarah relates. “We’re honored to have had the opportunity to work with Diana to form her new brand identity. Her passion is infectious, and we can’t wait to see where she takes Writing on the Vine.”
Diana is hopeful about the future of her new brand. “I am hoping that Writing on the Vine will become a place where my readers can discuss my writing with me, but also discuss wine together. As a voice of the down-to-earth wine drinker, I want my website to be a place where people can learn and talk about wine without sensing pretension. My goal is to introduce every reader to several white, red, rose, and sparkling wines that become his or her ‘house wine’.”