Website Owners! Expert Advice You Must Hear

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It’s no surprise that I highly esteem Paul Boag. His direct, no-nonsense approach coupled with the way he explains his ideas make for compelling listening and reading, and I’m an avid follower of his.

He truly aims to educate and improve communication with his clients, and his literature and podcasts are geared mainly for website owners. I even recommend to my new clients that they purchase his book.

I pulled a few terrific AudioBoos that anyone who owns a website and dabbles in social media can benefit from listening to. And for those of you with no time and/or a short attention span, they’re only a few minutes each!

The best thing any client can say to their web designer

Paul recalls the sweet words of a client encouraging him to improve their website over time, to keep it fresh and engaging. What does this say about the client? He explains.

Listen on Audioboo.fm: The best thing any client can say to their web designer

A great client creates a great website.

Paul explains what traits a great client has, including what makes the relationship rewarding and how collaborating with your designer and being engaged in the project makes the entire website more worthwhile. (Spoiler: It isn’t always about being agreeable!)

Listen on Audioboo.fm: A great client creates a great website.

Website owners need to roll up their sleeves and get involved.

Paul advises that you, the website owner, can only make informed decisions and be passionate about your website by educating yourself to work together with your web designer. He cautions owners to avoid hiring a web designer who excludes you from that process.

Listen on Audioboo.fm: Website owners need to roll up their sleeves and get involved.

Why your users behave like children

Paul reminds us of how, just like introducing new foods to finicky children, people using your website (users) are resistant to change. When you’re redesigning your website, you must remember this!

Listen on Audioboo.fm: Why your users behave like children

Website owners: Stop treating the web like print

In a very blunt, honest rant, Paul explains why you cannot treat your website in the same way that you treat print, and he explains the differences.

Listen on Audioboo.fm: Website owners: stop treating the web like print.

Stop asking, what content do I need on my website

Paul addresses not just creating content for your website but focusing on the message you want to send your audience, including considering the best way to send that message.

Listen on Audioboo.fm: Stop asking, what content do I need on my website

Dealing with Out of Date Content

Have old news items or other out of date content? Paul provides some tips for how to handle those pages on your website.

Listen on Audioboo.fm: Dealing with out of date content.

Want to hear more from Paul Boag? Check out Boagworld on Audioboo!

About Sarah

Obsessed with order and driven to help you succeed in whatever you do to make the world a better place, I work tirelessly to keep you motivated, inspired, and informed about the worlds of branding and marketing. Read more about Enve or check us out on Twitter.